52nd Solution
Two Cities, One Company. Your Project Never Sleeps.
52nd Solution is an Australian software company established in 2014. We help businesses build reliable, scalable systems that support real-world outcomes. Our leadership team is based in Australia, backed by a global engineering group with strong capability and clear communication.
We’re not a template shop. We’re not a “one size fits all” agency. We build software that fits your business and grows with it.
Two cities, one team.
Sydney leads the relationship and carries the accountability. Our own engineering hub in Cairo builds the work. Same company, same standards, wherever the work happens.
What makes us distinctive
Same team from scoping to support, so nothing gets lost in handoffs and nothing gets watered down along the way.
Momentum - we own the other end
Sydney closes the day, Cairo carries it overnight, and progress is waiting by morning. A broker cannot promise this. They do not control who does the work.
Accountability - one name, one number
The person who scoped your work is still the person you call after go-live. No account team in between.
Judgement - what you need, not just what you asked for
Trade-offs named up front, slips flagged early, and if it should not be built we tell you that too.
Established 2014, on a simple correction.
52nd Solution started with a shared frustration. Michael Farag and Ehab Sydhom had both spent years on projects that were already in trouble before anyone wrote a line of code: the wrong problem, hidden trade-offs, and a bill that turned up before the answer did.
They started 52nd Solution in 2014 on a simple correction: work out the real problem first, say plainly what it will cost, and stick around afterwards. There’s no clever methodology in that, just the part most firms skip, because honesty takes longer to sell.
The name carries the idea. Every business is on a journey: a first attempt, a tenth, and eventually the breakthrough where clarity replaces complexity and the dots finally connect. It isn’t a claim about being clever. It’s a promise about where we start: past the guessing, into the answer that makes the rest make sense.
Our purpose: to solve real business problems with the simplest solution that works, planned properly, explained honestly.
We keep things simple.
Clear communication. Structured delivery. Modern engineering practices. No jargon. No hype.
You’ll always know where things stand and what’s coming next.
Honesty
Plain-spoken truth. No jargon. No hype.
Accountability
Say the plan. Hit the plan. Flag risks early.
Reliability
Cost-effective solutions without compromise.
Support for growth
Backing businesses, fresh grads, and mental health.
One team, across time zones
Sydney leads the relationship and carries the accountability. One team working together across time zones with predictable delivery rituals.
Part of our engineering capability sits in Cairo, one of the fastest-growing tech hubs globally, attracting strong developers, product engineers, QA specialists and cloud talent. Our engineering hub there is ours, not a broker, not a subcontractor, giving us depth, speed and technical range without thinning out the quality.
Michael Farag
Co-founder
Keeps people ahead of process. Michael is focused on delivering work that genuinely helps, backed by direct, plain-spoken communication and steady follow-through.
Ehab Sydhom
Co-founder
Sets the direction and holds the room to it. Ehab is driven by seeing work used in the real world, with ambitious targets for growth and for making capable technology affordable.
Greg Caleo
Sales & Marketing
Leads sales and marketing, driving revenue and client engagement. Greg builds the relationships that turn a first project into a long-term partnership.
Let’s build something that works.
Clear communication. Predictable delivery. Real outcomes.
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